When Hope is No Longer a Strategy
The Online Traffic Builder is for your company when you’re ready to make a change and what you’ve been doing to grow your business is just not working.
When you’re feeling overwhelmed because everything that you’ve done, the people that you’ve hired and the money you’ve wasted on being unproductive is going to leave you in the same place next year where you are now.
This Social Media and Pinterest consulting program is for you.
The Online Traffic Builder is for Entrepreneurs working with a team or Companies with 5 – 10 employees. It’s for the CEO who is ready to step up and make a major change in the way their company operates and grows their financial opportunities.
First, let me make sure that we’re on the same page.
This is not a program where you’ll get a list of action steps at the beginning of the month and you’ll just go through them like a checklist.
I’m not that kind of consultant and that’s not how I work with my clients.
The truth is — I’ve been there and done that with some of the programs I’ve paid for and the coaches I’ve hired. I’ve tried to grow my business with this type of process and it didn’t work to help me take my business to the next level.
And I’m going to make a strong guess that you’re in this place because you’ve discovered the same people and programs are out there for companies like yours.
The Online Traffic Builder is about transforming your company.
It’s about creating the true vision for your path for growth. It’s about making sure that those underlying fears and issues are no longer keeping your company locked in a constant pattern causing your income to flatline.
And it’s about developing a strategic plan with the action steps to actually execute it to make it a reality.
Thank you for your help with refining and crystallizing my marketing message – it’s clear that everything on the website will need a bit of tweaking, but I already feel so much more energy after looking at it through the lens of the more “aligned” message we talked through.
I think I’ll ask myself “why” a few more times before I’m done, but I believe we made a big breakthrough!!
I’m excited about the changes that I needed with my message clarity. I can already see how this cascades through into the posts, pins and even going forward into Instagram. Suddenly the blocks I’ve been having are starting to fall away, so we must be on the right track.
Heidi – PassiveIncomeRocks.com
Why Penney? Why the Online Traffic Builder?
I’ve spent the last 30 years of my life helping my clients achieve results.
I’ve held positions in sales, promotions and as well as managing a broadcast media plan for clients like a large corporate hospital system in Florida, to developing an integrated media plan for a tourism client in South Carolina.
The Online Traffic Builder program is based on over three decades of insights I’ve learned from working with my clients to develop their marketing strategy, organizational plans and operational systems.
As a business owner with 20+ years, I’ll bring my own personal experience to help your company experience an internal shift that will transform your team to ensure that they’ll get involved in the growth and success of your company.
Other than the fact that I’m a self-professed Pinterest addict, I’ve done some pretty cool things:
- Since 2010, I’ve taught over 80 social media workshops at the National Entrepreneur Center in Orlando.
- I’ve worked with hundreds of small business owners – from beginners to the super advanced – to teach them how to use social media and Pinterest to grow their business or blog.
- I taught myself how Pinterest works and grew my Pinterest account organically to over 18,000 followers without the use of any paid schedulers.
- I tripled my email list size using my online strategies using both LinkedIn and Pinterest to connect with qualified customers.
- I reverse engineered the way Pinterest works and I discovered a process to manually grow several of my pins to over thousands of repins in just a couple of months – without a scheduler or spending any money on promoted pins.
I was struggling to learn how to establish and market a new business with social media, especially Pinterest since it appeals the most to my vintage/antiques audience.
Penney was able to help me establish my business on Pinterest and helped me understand how to use my boards and optimize my pins. Seeing people view and find my pins was so exhilarating and such a confidence builder – when you have never experienced anything like this, just the viewer numbers are super exciting!
The biggest thing that Penney helped me with was to think through the steps for re-structuring my website and business – having a collaborator to bounce ideas off of was such a huge moral support with logical, common sense guidance for me!
Definitely reach out to Penney – she will guide you in your business, no matter what level you are at with it, based on where you are and what you need.
Renell Moore – TexasVintageShopper.com
This is Where Our Work Begins
I’m not going to sugar coat this program.
It’s going to be challenging. It’s going to be insightful. And it’s going to stretch the way you think about how to broaden your market to reach new customers.
Most of all, you’re going to accomplish more and your team will learn how to become proactive to the trends and changes in your industry instead of being reactive. Your company will have a growth strategy in place where you’ll know what to do next instead of feeling overwhelmed and wondering what just happened.
Your company will have a framework for what your team needs to set up an organizational system to ensure that everyone is involved with the growth and success of the company. You’ll know what results to measure and what to monitor for your company’s growth.
And your company will be guided and supported as your team implements everything that they’ll learn. The Online Traffic Builder consulting program will help you uncover the exact steps you and your team must take to reach the next level of financial success.
You have the options of Three Months OR Six Months of Coaching Sessions
We’ll meet for a two hour session during a scheduled time once a month either by Zoom call or if you live in the Central Florida area, at your office.
Either a total of Three 120 minute sessions OR Six 120 minute sessions – one session per month.
You’ll talk and your team will share. And I’ll listen.
Then I’ll give you the clarity you need to identify where you’re getting stuck and how we can get your action plan on track to reach your goals.
This program includes:
- You’ll leave each session with a full set of notes and a detailed action plan with recommendations to reflect on between sessions.
- Access to worksheets, planning tools and other information to help inform and inspire you along the way.
- Email access to me Monday – Friday to have consistent support or to answer any questions you have in between our sessions.
- Ongoing support, guidance with accountability to ensure that you and your team get the work done.
Pre-Session Focus
We will have a transformative 60 minute session to identify what your company needs to focus on during our time together.
During this session, we’ll talk through what hasn’t worked in your past attempts at growth and what needs to happen to uplevel your company’s income. We’ll set up your monthly growth action items and create the outline of a strategy plan for the work that we’ll dig into together.
Here are the opportunities we’ll review when you choose the Online Traffic Builder 3 Month Program:
- Month 1: Branding your business – Guiding your team to understand your WHY. Understanding why your company is in business and how you help your customers is more than just getting help with your marketing message. For your company to truly grow, you also need to learn what path you need to travel to ensure that you know how your company will be able to move forward.
- Month 2: Building your company’s profile – Increase your online visibility with live streaming, videos/stories to integrate with a growth marketing plan to promote your company’s products/programs with authentic messaging.
- Month 3: Creating engaging content – Brainstorming ideas to generate shareable creative content for social media. We’ll grow your company’s social presence with Pinterest and the social sites where your customers are spending time. Then we’ll create a social strategy to help you stand out from all that noise online.
When your company wants to dig in deeper to develop your marketing strategy, here are the opportunities that we’ll continue to work on together when you choose the Online Traffic Builder 6 Month Program:
{ The Six Month Online Traffic Builder Program includes Branding Your Business, Building Your Company Profile and Creating Engaging Content from the Three Month Online Traffic Builder Program. }
- Month 4: Monthly objectives and goals review – A deep dive review into your monthly goals and the action steps that each team member needs to implement to continue on the path to increasing your revenue and growing your reach to your market.
- Month 5: Getting the right systems and processes in place – Helping your company find the right tools and resources to ensure your team works more effectively and see an increase in the amount of work that you’re producing for your clients.
- Month 6: Connecting with more customers – Getting a full picture of your ideal customer and their buying behaviors will enable your company to connect with them online as well as with traditional marketing. But to really begin to see intentional growth in your company, we’ll also develop a strategic traditional marketing plan and discover an out-of-the-box marketing programs that will set your company apart from your competitors.
To ask any questions to find out if the Online Traffic Builder Program will transform your company, please fill out and submit the form below:
